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Holiday Travel Product Trends on Amazon

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Many things go hand-in-hand with the holiday season: family gatherings, special meals, gift exchanges, and more. For many, the holidays also mean travel – and a recent survey shows an expected increase in holiday travel spending this year, with 50% of Americans planning to spend money on flights or hotel stays (up from 44% last year).

Increased spending on flights and hotels also means increased spending on travel necessities like luggage, packing cubes, travel toiletries, and more.

In this post, we are using Jungle Scout Cobalt and Jungle Scout Data Cloud to see how consumers’ increased holiday travel is impacting holiday travel product trends on Amazon.

30-Day Amazon Search Trends for Luggage

How are consumers searching for luggage and other travel-related products on Amazon? Here’s what Jungle Scout Data Cloud reveals about search trends in the last month.

Top 10 Most-Searched Keywords Containing “Luggage”

Report date: September 22, 2023 – October 21, 2023

Keyword 30-Day Search Volume
Luggage 1,583,211
Luggage sets 976,288
Carry on luggage 763,828
Luggage tag 493,127
Carry on luggage 22x14x9 airline approved 425,079
Carry-on luggage 292,020
Samsonite luggage 257,376
Luggage tags 200,085
Carry on luggage with wheels 126,295
Luggage set 116,553

 

Top 10 Most-Searched Keywords Containing “Travel”

Report date: September 22, 2023 – October 21, 2023

Keyword 30-Day Search Volume
Travel essentials 996,682
Travel size toiletries 574,448
Travel backpack 566,639
Travel essentials 433,764
Travel bag 314,798
Travel pillow 274,919
Travel bottles 268,279
Packing cubes for travel 217,487
Travel toiletry bag 205,408
Travel backpack carry on 125,170

 

Want to see data like this for your top keywords and categories? Request a demo of Jungle Scout Data Cloud.

Amazon Sales Trends for Leading Luggage Brands

Consumers are heading to Amazon to search for holiday travel products – but what is the impact on sales and revenue trends for leading brands? Here is what Jungle Scout Cobalt shows about some of the top brands selling in Amazon’s luggage sub-category.

Delsey Paris USA

30-Day Amazon Sales Trends: Delsey Paris USA

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 185% Month-over-Month
Unit Sales Up 195% Month-over-Month

 

Top Products on Amazon: Delsey Paris USA

Report dates: September 22, 2023 – October 21, 2023

Ranked by total unit sales

  1. Helium Aero Hardside Expandable Luggage
  2. Chatelet Hardside Luggage with Spinner Wheels
  3. Titanium Hardside Expandable Luggage with Wheels

Samsonite

30-Day Amazon Sales Trends: Samsonite

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 521% Month-over-Month
Unit Sales Up 474% Month-over-Month

Top Products on Amazon: Samsonite

Report dates: September 22, 2023 – October 21, 2023

Ranked by total unit sales

  1. Freeform Hardside Expandable Carry-On
  2. Winfield 2 Hardside Expandable Luggage
  3. Omni 2 Hardside Expandable Luggage

Solo New York

30-Day Amazon Sales Trends: Solo

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 101% Month-over-Month
Unit Sales Up 104% Month-over-Month

Top Products on Amazon: Solo

Report dates: September 22, 2023 – October 21, 2023

Ranked by total unit sales

  1. Re:Define Laptop Backpack
  2. UBN701 Laptop Backpack
  3. Conquer Expandable Laptop Messenger Bag

Briggs & Riley

30-Day Amazon Sales Trends: Briggs & Riley

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 199% Month-over-Month
Unit Sales Up 187% Month-over-Month

Top Products on Amazon: Briggs & Riley

Report dates: September 22, 2023 – October 21, 2023

Ranked by total unit sales

  1. Baseline Spinners Global Carry-On
  2. ZDX 29-Inch Luggage
  3. Sympatico Hardside Spinner Carry-On

Travelers Club

30-Day Amazon Sales Trends: Travelers Club

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 449% Month-over-Month
Unit Sales Up 429% Month-over-Month

Top Products on Amazon: Travelers Club

Report dates: September 22, 2023 – October 21, 2023

Ranked by total unit sales

  1. Chicago Hardside Expandable Spinner Carry-On
  2. Expandable Midtown Hardside Luggage Set
  3. Cosmo Hardside Spinner Luggage

Book a personalized demo to see Cobalt data for your products and subcategories.

Other Holiday Travel Product Trends on Amazon

Luggage isn’t the only thing shoppers pick up for their holiday travels. Travel accessories are also seeing a surge in demand, with sales of luggage locks, packing cubes, and travel-sized toiletries up more than 200% in the last month.

Luggage Locks

Like luggage, sales of luggage locks have risen significantly in the last month.

30-Day Amazon Subcategory Trends: Luggage Locks

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 268% Month-over-Month
Unit Sales Up 283% Month-over-Month

 

With overall sales and revenue up significantly in the last 30 days, what do brand-level trends look like for current leaders in luggage locks? Here’s a closer look at the top three brands in this market niche by market share.

Brand Spotlight: Forge

Amazon Sales Trends: Forge

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 261% YoY
Unit Sales Up 302% YoY

Top Product on Amazon: Forge

Report dates: September 22, 2023 – October 21, 2023

By total unit sales

These TSA Approved Cable Luggage Locks are Forge’s top-selling product in this market on Amazon over the last 30 days. Compared to the previous month, sales have grown over 70%.

Brand Spotlight: Master Lock

Amazon Sales Trends: Master Lock

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 313% Month-over-Month
Unit Sales Up 323% Month-over-Month

Top Product on Amazon: Master Lock

Report dates: September 22, 2023 – October 21, 2023

By total unit sales

These TSA Approved Luggage Locks are a top-seller for Master Lock, with sales jumping 249% month-over-month.

Brand Spotlight: Sure Lock

Amazon Sales Trends: Sure Lock

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 322% Month-over-Month
Unit Sales Up 323% Month-over-Month

Top Product on Amazon: Sure Lock

Report dates: September 22, 2023 – October 21, 2023

By total unit sales

For Sure Lock, these Easy Read Luggage Locks have brought in the most sales in the last 30 days, with 125% MoM growth.

Packing Cubes and Organizers

Packing cubes are another popular product as consumers prepare for holiday travel, with sales up more than 200% month-over-month.

Amazon Subcategory Trends: Packing Cubes

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 230% Month-over-Month
Unit Sales Up 244% Month-over-Month

 

Bagail, Veken, and Tripped Travel Gear are popular packing cube brands with impressive month-over-month sales and revenue growth. Here’s what the trends look like:

Brand Spotlight: Bagail

Amazon Sales Trends: Bagail

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 211% Month-over-Month
Unit Sales Up 227% Month-over-Month

Top Product on Amazon: Bagail

Report dates: September 22, 2023 – October 21, 2023

By total unit sales

The top-seller for Bagail over the last 30 days is this 8-set of packing cubes, which has seen a sales increase of 344% month-over-month.

Brand Spotlight: Veken

Amazon Sales Trends: Veken

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 641% Month-over-Month
Unit Sales Up 712% Month-over-Month

Top Product on Amazon: Veken

Report dates: September 22, 2023 – October 21, 2023

By total unit sales

For this top-selling Veken Packing Cubes Set, sales are up 410% compared to last month.

Brand Spotlight: Tripped Travel Gear

Amazon Sales Trends: Tripped Travel Gear

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 228% Month-over-Month
Unit Sales Up 233% Month-over-Month

Top Product on Amazon: Tripped Travel Gear

Report dates: September 22, 2023 – October 21, 2023

By total unit sales

Of Tripped Travel Gear’s packing cubes, this set of Compression Packing Cubes was the best seller, with sales growth of 285% month-over-month.

Travel Size Toiletries

Whether they’re traveling by car or by plane this year, shoppers are looking for necessities like personal care items in travel-friendly sizes.

Amazon Subcategory Trends: Travel Size Body Wash

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 252% Month-over-Month
Unit Sales Up 222% Month-over-Month

Amazon Subcategory Trends: Travel Size Shampoo & Conditioner

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 243% Month-over-Month
Unit Sales Up 206% Month-over-Month

 

Leading brands for travel toiletries are seeing some of the biggest sales jumps compared to last month.

Brand Spotlight: Fanola

Amazon Sales Trends: Fanola

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 284% Month-over-Month
Unit Sales Up 263% Month-over-Month

Top Product on Amazon: Fanola

Report dates: September 22, 2023 – October 21, 2023

By total unit sales

Hair care brand Fanola’s travel-sized sales leader is this No Yellow Shampoo, sales of which have doubled month-over-month.

Brand Spotlight: Garnier

Amazon Sales Trends: Garnier

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 445% Month-over-Month
Unit Sales Up 431% Month-over-Month

Top Product on Amazon: Garnier

Report dates: September 22, 2023 – October 21, 2023

By total unit sales

For Garnier, a bundle brought in the most sales for travel-sized products: sales of this Sleek & Shine Full + Travel Size Shampoo and Conditioner set are up 583% month-over-month.

Brand Spotlight: Briogeo

Amazon Sales Trends: Briogeo

Report dates: September 22, 2023 – October 21, 2023

Compared to August 23, 2023 – September 21, 2023

Revenue Up 48% Month-over-Month
Unit Sales Up 50% Month-over-Month

Top Product on Amazon: Briogeo

Report dates: September 22, 2023 – October 21, 2023

By total unit sales

This Travel-Sized Dry Shampoo Powder is a top-seller for Briogeo, with sales growing 44% month-over-month.

Holiday Travel is Generating Sales Growth

The search trends shared here show that more consumers are looking for travel products right now, and many are doing so on Amazon. But the surge in interest isn’t limited to searches; it’s translating into significant sales and revenue growth for multiple brands and product sub-categories.

As the holidays approach, the increase in consumers shopping for upcoming travel presents one more way for brands and retailers to maximize sales during the busiest season of the year.

Are you a brand or agency that needs time-saving tools for analyzing, reporting on, and optimizing Amazon performance? Take a self-guided tour of Cobalt.

Are you a large retailer looking for a scalable solution that lets you integrate rich Amazon data into your own tools? Talk to our team about Jungle Scout Data Cloud.

About This Report

The product data in this report is representative of the U.S. Amazon market. Market insights on Amazon products were sourced from Jungle Scout Cobalt, an industry-leading market intelligence, advertising optimization, and ecommerce reporting platform powered by nearly 2 billion Amazon data points. 30-day trends data reflects the period of September 22, 2023 – October 21, 2023. Month-over-month comparison data reflects the period of September 22, 2023 – October 21, 2023 compared to August 23, 2023 – September 21, 2023.

We encourage you to share, reference, and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.

For more information, specific data requests, media assets, or to reach the report’s authors, please contact us at [email protected].

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