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Amazon Best Sellers – Top Products to Sell in May 2023

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Which products are Amazon’s best sellers this month? Are tried-and-true household staples filling shoppers’ carts, or are trending social media fads flying off Amazon’s virtual shelves? Does one Amazon product category rule all others? 

At Jungle Scout, we dive into Amazon product and category data to identify product opportunities and track ecommerce trends. This article dives into some of Amazon’s best sellers over the past 30 days and their changing product sales and revenue. 

If you’re an Amazon seller, don’t forget to check out the best products to sell on Amazon in Q2 2023!

Top retail trends in May 

Amazon’s best sellers are constantly changing in response to the news, events, social trends, and other factors influencing consumer behavior. Some May happenings include:

No more fakes: Amazon launches its Anti-Counterfeiting Exchange (ACX) to label and track counterfeit products.
📉 Business closure: Bed, Bath & Beyond files for bankruptcy, and shoppers rush to snag closing deals.
📵 The fate of TikTok: Things are heating up with TikTok nationwide and at a state level. Here’s what sellers need to know.
💰 Return fees: Amazon implements fees for some UPS store returns.

Most popular products on Amazon

With the rise of social commerce, and the evolving retail landscape, best-sellers on Amazon are constantly changing. Here, we take a look at some of the most popular products on Amazon from the past month.

Raincoats

This long-style raincoat will keep you dry during the rainy spring months and can be used for various outdoor activities. The raincoat is also portable, lightweight, and foldable, making it easy to carry around in all seasons.

  • 3,007% increase in revenue
  • Searches for ‘raincoats’ are up 65%

 

Agave Straws

In light of Earth Day, more people are looking for sustainably- made products like these biodegradable agave straws. Unlike paper straws, these don’t get soggy and have a similar feel to plastic — without hurting the environment. 

  •  1,761% increase in revenue
  • Revenue for this category is up 153% YoY

 

Ice Face Rollers

Facial ice rollers are a popular beauty tool that provide a range of benefits for your skin. Using the roller to massage your face can help reduce puffiness, inflammation, and redness, leaving your skin feeling refreshed and rejuvenated. 

  •  1,528% increase in revenue
  • Searches for ‘ice face tools’ are up 68%

 

Mother’s Day Mugs

This tumbler is a unique and thoughtful gift for Mother’s Day. Made from food-grade stainless steel and BPA-free components, it can keep beverages hot or cold for up to 9 hours, and the leakproof cap and clear lid make it easy to carry around.

  • 1,375% increase in revenue
  • Searches for ‘Mother’s Day’ are up 334%

 

Cinco de Mayo Party Decor

Whether you’re planning a large Cinco de Mayo celebration or a more intimate gathering, you can find a wide variety of decor on Amazon to help you set the tone. These colorful centerpieces easily transform any space into a lively fiesta.

  • 1,183% increase in revenue
  • Searches for ‘cinco de mayo party decorations’ are up 125%

 

Reusable Dryer Balls

Wool dryer balls are a simple yet effective alternative to traditional dryer sheets. Their natural fabric-softening properties eliminate the need for chemical-laden softener sheets and help reduce static cling, wrinkles, and drying time, making them a sustainable and cost-effective choice.

  • 1,032% increase in revenue
  • Searches for ‘reusable dryer balls’ are up 34%

 

Rubber Boots

While April showers might bring May flowers, it’s always better to be prepared for the rainy season. These high-quality rubber boots are unisex, waterproof, and anti-slip, ensuring that you stay comfortable and safe while braving wet and slippery conditions.

  • 1,070% increase in revenue
  • Searches for ‘ankle rain boots waterproof’ are up 119%

 

Outdoor Inflatables

Pool floaties are a popular and fun accessory for anyone who loves spending time in the water. They come in a variety of shapes and offer something for everyone, whether you’re looking for a classic inner tube or a giant inflatable playground.

  • 942% increase in revenue
  • Searches for ‘lake floats’ are up 94%

 

Necklaces

This season is filled with celebrations, from graduations and proms to Mother’s Day. In response, more shoppers are turning to Amazon for their jewelry needs. 

  • 748% increase in revenue
  • Searches for ‘womens jewelry trendy’ are up 262%

 

 

Solar Patio Lights

With the onset of the COVID-19 pandemic, people have begun investing more time and money into enhancing their outdoor living spaces —– and this trend is predicted to continue throughout 2023. For those on a budget, simple and affordable options such as these solar-powered lights are a great way to refresh and brighten up any patio or outdoor area.

  • 688% increase in revenue
  • Searches for ‘outdoor solar lights for patio’ are up 256%

 

Oversized Camping Chair

It’s time to prepare for summer, and people are already planning camping trips and outdoor activites. This explains the increase in sales and searches for camping accessories this month and shoppers looking to get ahead of their summer shopping. 

  • 546% increase in revenue
  • Searches for ‘camping essentials’ are up 174%.

 

 

Nugget Ice Machine

Would you believe us if we told you that #watertok is trending on TikTok? Thanks to this trend, sales for ice machines have increased as people look to elevate their daily water intake. Would you try one of these water “recipes”

  • 526% increase in revenue
  • Searches for ‘shaved ice machine for home’ are up 172%

 

Waterproof Playing Cards

Waterproof card decks have become increasingly popular among outdoor enthusiasts who enjoy camping, boating, or beach trips. These cards are specifically designed to withstand harsh outdoor conditions, making them extra durable and resistant to water damage, so you can continue to enjoy your favorite card games without any worries.

  • 386% increase in revenue
  • Searches for ‘waterproof playing cards for pool’ are up 91%

 

BBQ Grill Sets

The BBQ grill market in the U.S. is expected to hit a valuation of 8.1-billion this year. There are huge opportunities in this category, especially this time of year. People are taking their grills out of storage and looking to refresh their accessories in preparation for the warmer months. 

  • 351% increase in revenue
  • Searches for ‘barbecue tool sets’ are up 95%

 

Artificial Grass

Artificial grass has become an increasingly popular choice for those looking for a low-maintenance and durable landscaping option, as it requires no watering or mowing, and looks lush and green year-round. This trend is expected to continue rising in popularity as people prioritize convenience and sustainability in their outdoor spaces.

  • 313% increase in revenue
  • Searches for ‘artificial turf grass outdoor’ are up 175%

 

Cocktail Sets

Whether you’re enjoying an evening cocktail or experimenting with new mocktail recipes, this mixology set is sure to take your beverages to the next level. It comes with everything you need to craft the perfect cocktail, including a shaker, a strainer, and other accessories. 

  • 213% increase in revenue
  • Searches for cocktail sets are up 96%

 


Methodology

Jungle Scout provides powerful data and resources to help entrepreneurs and brands grow successful businesses on Amazon. Jungle Scout data is constantly refreshed to provide users with the most up-to-date information possible to give them an edge over the competition. 

Data in this report is representative of the U.S. Amazon market. Products were sourced from trends in traditional and social media along with data provided by Jungle Scout Cobalt, Keyword Scout, and Extension. Product revenue data represents the period of March 28, 2023 to April 27, 2023. 

For specific data or product insights that aren’t listed here, please contact us at [email protected].



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