Why You May Not be Ready for a Website

 

So here’s the deal, I’ve been designing websites for small businesses since the 90’s, and have even created multiple successful online businesses and blogs of my own! That being said, I’ve learned a thing or two about what works, and what doesn’t, when it comes to building a website that gets results. 

And I’d like to share a few key tips in this post!

But first, I need to share a few (possibly harsh) truths. Remember, the truth may piss you off at first, but it always sets you free in the end!

Here’s a bit about my experience…

Many people have come to me “just wanting to get a quick website up,” without taking the time to really plan things out through a brand strategy process or create a strong foundation for their brand, and they think a $5 logo they bought from Etsy is their “brand” (it’s not).

If this sounds like you, I’d like for you to ask yourself the following questions:

• Why do I want a website?
• What am I hoping a website will do for me?
• Why do I feel rushed to get a website up?

What I’ve discovered is that most people want a website because they believe it will help them make money.

They are hoping that once it’s built, the customers/clients/money will flood in and their business will really take off! 

And they feel rushed because subconsciously they are feeling a sense of fear about something… something that probably comes with not having enough money (and this is why they don’t want to go through a brand strategy process).

This means that they are creating a website from a place of fear and lack… and we all know that never leads to anything good!

I know lots of people who had websites built that didn’t gain traffic, attract clients, make them money, etc. People who spent lots of time, money, and energy creating a “pretty” website that did nothing for them but sit there a do just that, look “pretty.”

Knowing that’s a possibility, wouldn’t you want to know what DOES help you create a website that gains traffic, attracts and lands clients, and makes money?

The truth is, a website is just one part of a bigger brand ecosystem, not the one thing that’s going to change your whole business + life! There’s a lot that goes into developing a website that helps you reach your goals and create your dreams, and my intention is to help you create one of those kinds of websites!

 

The Purpose of a Website:

The purpose of a website should not be to make money.

The purpose of a website should be to help people.

• Help people understand what you do, who you serve, how you serve them, how you are different, why you do things the way they do them, and why it all matters so they can see the value you can provide for them and make that emotional connection with you (people buy based on their emotions and what they value).
• Help people learn something new through your blog that helps them see a new perspective (this helps them better understand your process and why you do things a certain way… opening them up to your unique approach).
• Help people learn how to do something, learn something, achieve a goal, etc. through a product or service you offer (this helps them reach their next level and keeps them coming back for more!)

It all goes back to your WHY and the reason you started your business in the first place. A big part of why you started your business was because you wanted to be able to make a difference in people’s lives, doing something you love. You’re not doing what you do solely for the money. You’re doing what you do because you feel passionate about it and enjoy sharing your gifts + passions with others! Why? For the simple reason that it brings you feelings of joy, happiness, and fulfillment! 

And THAT is the reason why you should want a website. To be able to make a difference in the lives of others just by being yourself and sharing what you love and feel passionate about.

And as a little magical reminder, when you create something from a place of LOVE, the abundance will naturally come. 😉✨✨✨

Why You May Not be Ready for a Website

The reason you may not be ready for a website is because you haven’t done the work to get clear on your goals, your messaging, and what your brand is all about.

When this happens, it puts a lot of pressure on me to help you create a website that does what you are hoping it will do. And because I value your time, energy, and money, I don’t want to create something that ends up just sitting there, collecting dust. 

Plus, I truly want MORE for you than just a website. I want to help you step into your power and create a brand + business that truly changes the world! A business that connects with others and helps them transform their situations and lives. A business that gives you the freedom to do more of what you love and feel passionate about. A business that allows you to live the kind of lifestyle you’ve always dreamed of living! A business that creates a ripple effect of love, freedom, and happiness in the world!

I know this is what you truly want, and I want what you want. That being said, a “quick website” just ain’t gonna do that (sorry, not sorry).

My Unique Approach

Another reason why you may not be ready for a website is because you have a block and are trying to create something that’s not aligned with your soul’s purpose/what you came here to do/what your soul really wants. And if you’re here to be a healer (which everyone is) then there’s something you’re being called to look at and heal within yourself before you can move forward with your mission.

This is where my unique psychic abilities and energy reading come into play. I work with your guides to channel your website, and if you have a block, then they will not show up to the table and I literally won’t be able to create your website. I won’t be able to see the vision of it in my mind’s eye and if I try to figure it out, I won’t get anywhere… or I’ll end up creating something that is unaligned, and we’ll only end up having to redo things later. This leads to “wasted” time, money, and energy… and I’m not into that. I like efficiency, truth, and alignment because that’s how everything FLOWS!

I truly understand how frustrating this process can be. It took me 3.5 years to discover this truth after my guides had me shut down all four of my online business websites in 2019 (yep, losing all my income… and that work that I spent 7 years creating!). I didn’t know why this happened until years later, after going through a spiritual awakening, dark night of the soul, and deep healing process… and having to get a job, offline. I learned that the advice I was giving wasn’t aligned, plus what my soul really wanted was to create my own products and services, not make money through another company (most of my income had been through affiliate links).

I’ll save the whole story for another day, but THIS IS WHY we always want to create things from a place of love and alignment. Anything that’s not, will not last. So if you’re trying to create something that lasts, love + alignment is the KEY!

When everything is clear and aligned, I will be able to see your website and I’ll know exactly what to create. I can also create it really fast! Saving you a ton of money and time waiting for it to be developed!

All that being said, you’re now probably wondering what will help you get ready for a website…

What You Need to Prepare for Your Website

You will need to get clear on:

1. Your goals and what you are trying to achieve through a website.

Because if you don’t know where you are going, how do you get there? And where is there?

If we don’t know what it is we’re trying to create, how can we create it?

Once you know where you’re trying to go, it’s easier to create a plan that will can you get there!

2. Your messaging + what your brand is all about

Because, as the saying goes, “a confused mind never buys.”

People are less likely to buy from or work with someone who is not clear about what it is they do.

The whole point of creating a brand is to STAND OUT and help you DIFFERENTIATE yourself from others who may do similar things as you. To help make it easier for people to see WHY they need to choose you (this has a lot to do with YOU + your unique approach! Because of your experiences, in school, work, and life, you do things a certain way, so you’ll want to get clear on what that way is so you can communicate it to your clients and potential clients… like I am doing in this post!)

That being said, if you are not clear about who you are, what you do, who you serve, how you serve them, how you are different, why you do things the way you do them, why it all matters, etc., no one else is going to be either! Plus, when it comes to building your website, it’s going to be REALLY difficult to create the messaging!

This is where things usually fall flat, and WHY you may struggle to get clients. 

By getting clear on your goals, your messaging + what your brand is all about, you will have a strong foundation in place that you can create from and build upon. Your foundation is what all of your visuals, messaging, marketing, and BUSINESS will be built from!

With a strong foundation, you’ll be able to:

• See your own value, and when you can see your own value, others will be more likely to see it, too!
• Feel more confident talking about your business and the value you provide
• Create the visuals (logo, color palette, images, etc.) that support your vision, goals + messaging
• Create the kind of products and services that truly make a difference in the lives of your clients
• Create better experiences for your clients
• Communicate the WHY behind your unique process so people know what they can expect
• Help people feel confident in you that you truly can help them!
• Know what you need to gather to put on your website
• Get better results!

Bottomline: When we feel clear + confident within ourselves about what we do and how we do it, others will feel clear and confident about what we do and how we do it. “As above, so below. As within, so without.”

So as you can see, there are lots of things you need to get clear on and components you need to gather (and potential blocks to clear/heal) before I can help you build a website that helps you reach your goals and dreams!

And this is where brand strategy comes into play. 🙂

What is Brand Strategy?

Brand strategy is the process of getting clear on our goals and diving deep into the heart of our brands to discover what we are all about. 

Once we are feeling clear, we can start creating the things that will help us grow and scale our business!

All of this work will help us show up more confidently in our businesses BECAUSE we’ll be able to clearly communicate what we’re all about, the value we provide, and what people can expect on our website. This will help us connect with the people who really need us and convert them into clients!

And once they are clients, BECAUSE of the clarity work we did first, we will also have the confidence to do what we said we could do, ultimately helping them get what they came to us for!

THIS is what builds trust in people, keeps people coming back, and helps create more word-of-mouth referrals… which means less time + energy spent on marketing and MORE time + energy doing what we LOVE!

Ready to start creating a strong foundation that will help you reach your goals + dreams?

If you are, feel free to reach out and I’ll provide you with more information!

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