Let’s be honest.
Finding a profitable Niche on Etsy is not only critically important to the long-term success of your business, but it’s not always the easiest thing for business owners to wrap their heads around.
Not to mention there’s constantly a little worry in the back of your head telling you that no matter how much research you’ve done, you’re missing something, or that your niche is too small.
Enter Niche Stacking.
Why Having a Niche is Important
Before we dive into what niche stacking is, let’s take a quick look at why having a niche for your store is so important.
Although many so-called experts advocate for following the trends or focusing on a single type of product, this advice is not only outdated but also just downright bad.
Choosing a niche, rather than a trend or product-based, allows us to more easily create products, increase cart value, and build long-term brand loyalty.
It allows customers to know exactly what they can expect when they come to our storefront and is the best way to position ourselves long-term as Etsy begins moving more towards a brand focus.
What Is Niche Stacking?
In its simplest form, niche stacking is the practice of using several smaller and underserved niches to create a niche that will support your revenue and sales goals.
Unlike a traditional and obvious niche, like fishing, not every niche is as clearly defined.
For example, if you are interested in the phases of the moon, you may not immediately find enough demand on a platform like Etsy to use this niche as the basis for your store.
This is where niche stacking comes in.
By stacking several different (but related) niches together, you can effectively create your niche.
For example, we could take moon phases, moon or star signs, and something else astrology related and create a niche that way.
Since all of these niches are already related, it allows us to build a strong enough niche that we can meet our sales goals and does not force us into focusing on trends or products, which are likely to confuse our customers.
How Does Niche Stacking Actually Work
Now that you understand the concept, I’m sure you’re wondering how Niche Stacking works when we are trying to validate a niche.
Let’s walk through the process.
For this example, let’s imagine I have a suncatcher on my touch list.
The first part of the process is the same, we are going to use the search feature within Etsy to start looking at suncatchers.
Just like with most Etsy searches, we’re going to get a variety of auto-suggested things pop up when we search for suncatcher on Etsy.
Let’s take a quick look at suncatcher for windows.
Once we have the Etsy search results page pulled up, we are going to use our favorite Etsy sales estimation tool (in our case, we use Everbee).
This will allow us to get a better idea of how popular sun catchers for Windows are.
In the case of suncatchers, we can see that there are 70 listings for us to take a look at.
From here we are going to sort them by revenue to see not only which product sells the most, but more importantly which one brings in the most money.
Based on what we’re seeing here, we can see that some catchers are fairly popular, with the top one netting almost 29,000 per month.
More importantly though, if we look at the title or product name of the top-selling unit, we see the keyword, Crystal.
We also see that keyword repeated in listing number 2, listing number four, and many of the other listings on the page.
This gives us a pretty good idea that people who are looking for sun catchers may also be into crystals.
A suncatcher by itself is just a single product and what we are looking for here is a niche.
Take a minute a minute to jot down the different keywords you see that may lead you to other products and then dive into the listing.
Once we’ve taken all of the keywords from the product titles, you can run the product analytics tool from EverBee on the individual listings to see the tags they are using and get additional keyword ideas.
Although the tags of this particular listing don’t give us any great ideas, the product title itself does.
In addition to giving us the keyword of Crystal, which is something we can expand on and see if it would support more of a niche-based store than a sun catcher by itself, we can see that they list two or three different design styles.
The first one I see is boho decor, which in this case is not something that I’m after but is certainly a valid niche.
Next, we see evil eye and witchy decor.
Now before looking at this listing, I had never even heard of witchy decor, but since it’s a style of decoration it may be worth looking into as its independent niche.
So let’s take a look at it, shall we?
I’m simply going to return to the ante search and type in any of the potential niches that I’ve discovered.
In this case, I’m just going to type Witchy Decor into the Etsy search and start this process over.
When we do this, we can see that Etsy is auto-suggesting categories such as aesthetic, home decor, wall decor, bedroom, alters, kitchen, and even items all in the witch decor niche
Side note: Generally speaking, seeing Etsy auto-suggest these categories is usually a sign that this is a niche in and of itself.
From here, I’m simply going to repeat the validation process by using the product analytics tool inside of EverBee to look at sales volume and see if I can find any other related ideas.
Then, I’m going to repeat this process with the rest of the keywords that I’ve jotted down and make a final decision about how well each of these ideas plays together.
In the case of this example, it seems rather obvious that we could build a store based around Witchy Decor, moon phases, or even crystals.
All of these would allow us to sell not only the sun catcher (the product that started this whole journey) but also a whole bunch of other products to the same people.
All because we took an extra few minutes to move from a single product to a niche we built by stacking what we found.
How I Would Use This
Now I’m sure at this point a bunch of you are probably wondering how exactly I would approach this niche given the example above.
Obviously, the very first thing I’m going to do is do a bit more research just to validate what I’ve seen so far and ensure that I have enough demand to meet my personal revenue goals.
Without another way, however, I would probably start with my focus on a shop around moon phases based on what I’m seeing so far.
I know I’m generally not a fan of launching things like t-shirts and sweatshirts, but in the case of this niche that’s probably where I would start.
The only real reason I would start there is because there’s high demand, low competition, and I can very quickly launch a bunch of different t-shirt or sweatshirt designs.
Once I have up a handful of these easy-to-launch products, I would move on to much higher-margin products, such as blankets.
For example, during the research I did into the moon phase market, I was able to find a moon phase throat blanket that is selling 171 units per month.
I don’t know about you, but that sounds like a gold Mine of an opportunity for me if I’m launching a store in this market.
From there, I can continue to launch products in and around the moon phases.
Once I run out of ideas for moon phase-related things, I can broaden the store to include more things related to crystals or witchy decor, without having to worry about confusing the customer, since we know these items are all related based on our research.
If you’ve been struggling to nail down a good niche idea, you need to consider niche stacking.
This very simple process allows us to take either a single product that we are very interested in or a niche that is smaller than we’d like it to be and easily scale it up to the size of an inch that will support our income goals.
If you need more help finding your niche or just really understanding how to make Etsy work for you, you‘ll want to check out our niche product magic course here.