Many creative writers also have blogs to help them build an audience and stay connected with their readers between publications. Blog posts and articles are a great way to keep your followers up to date on you and your writing. And just like your poems, short stories, personal essays, or book, sometimes it can be difficult to determine how you should end your blog article. At Writer’s Relief, we know the ending of your blog post will leave the biggest impression on your readers—so it’s important to get it right! Here are the 6 best ways to end a blog article so that your readers stay engaged and keep coming back for more.
The Best Ways To End A Blog Article
Summarize: If your blog posts tend to be jam-packed with lots of great information, you’ll want to be sure your readers don’t miss a thing. Ending with a short summary will help your readers retain the important details from your blog article.
Ask a question: Concluding your article with a question encourages your readers to interact and continue the conversation in the comments section. You can also link to your contact form and ask for readers’ input, or instruct blog visitors to join you in discussing the topic on social media! Linking to your Facebook or Twitter accounts can also boost your number of social media followers as well!
Dangle a cliffhanger or teaser: If you’re posting a serial, a short story, or an excerpt on your blog, consider ending the first half of the article on a cliffhanger to bring readers back for the conclusion. But be sure to keep in mind what counts as previously published when posting your writing on your website! Once you publish a short story, essay, or poem on your blog, most literary journal editors will consider the work “published”—yes, even if you only have ten visitors to the blog and one of them is your mom. To avoid any potential conflict, stick to posting work that’s already been published or that you’ve written specifically for your blog.
You can also end your blog article with a teaser, such as “Big news next week!” Or, “Coming up: Why I celebrate rejection.” By piquing your readers’ interest, you’ll entice them back for your next scheduled post.
Present a call to action: Signing off with a call to action encourages readers to act while they’re still feeling connected and are more likely to fulfill your request. This can be anything from a request to sign up for your newsletter to a reminder to check out (and hopefully buy) your latest book! A well-written call to action can help grow your readership and increase your sales.
Link to a related article: Once you’ve concluded your current article, offer a live link connection to a related post. This can help keep readers on your site longer, which helps move your blog up in search engine results.
Offer a solution: If you’re writing about an issue, conundrum, or problem, be sure to offer your readers a possible solution by the end of your article! By finishing up your post with potential solutions, you offer a sense of closure. When your post ends without identifying ways to fix the issue, it may seem incomplete. If you don’t know the best way to solve the problem you’ve posed, you can conclude with the status of a possible answer, such as “scientists are close to a discovery on why ketchup is attracted to white shirts.”
Be sure to start with articles that are well-written and engaging, then vary the types of endings you use: Mix it up! The end of your blog post will make a memorable impression on your readers, so it’s important to close in a way that readers will find satisfying.
And if you’re looking for a blog that features great tips, hacks, and advice for writers, look no further than the great articles on our very own Writer’s Relief blog!
Question: Which technique do you use to conclude your blog articles?