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This is an incredibly saturated business model, so you need to stand out. The typical advice given is that you need to find a niche that doesn’t already have a lot of existing or quality good. From there, you can make a variety of products you think might sell well and try them out. Digital advertising like on Facebook is typically the best move to get people to your store. This could also be paid promos via Instagram influencers/pages in your niche, as well as free products given to people for reviews. This all depends on the product, of course.
What value do you add to the business? Are you artistic and creative? Do you have a background in marketing? Those are the two major skills needed in making and selling digital goods.
Digital goods are a cutthroat business and you need to be able to add value in a way that the average schmuck can’t. Everybody wants to toss up digital goods on a Redbubble or Etsy. Look at those sites and just sift through the thousands and thousands of garbage listings. What will get people to actually
buy yours?
Most people I know who are honest about their online stores (e.g. posting real screenshots) make like $20/month for the little effort they put in. At the end of the day, they thought selling online goods was an easy, low effort way to make money. They were right, just not about the amount. Temper your expectations. You have to compete with the rest of the English speaking world. That’s a lot of schmucks like us.
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