If you’re struggling to grow your business, think about your WHY, aka the reason you started your business in the first place.
Your WHY shouldn’t totally be about the money, but rather about creating a POSITIVE CHANGE in someone’s life. Helping just ONE person get results and achieve their goals can create a positive ripple effect out into the world!
Once your client starts showing up differently in their life, others will start to notice. They will become curious about what their friend, family member, colleague, etc. has been doing to transform their situation and are going to want to get in on it.
This is also what is known as Referral Marketing, which is one of the best ways to grow your biz because there’s already an underlying trust factor… and we all know that trust is HUGE!
In addition, you will also want to think about the personal reasons you started your business. WHY did you start your business for yourself? WHAT will the transformations you help people get and the money you bring in from your business help YOU achieve?
It’s important to remember that your brand is not what you say it is, it’s what others say it is. When the intention you set out for your brand aligns with what others are saying about your brand, you’ve officially aligned your business for success!
So ask yourself, WHY do you want to help people? WHAT gap are you filling and HOW do you want to do things differently? WHAT is the bigger change you’ll be helping to create in the world?
When the reason you do anything is bigger than the money – and you focus on people’s experiences and transformations – the success, the fulfillment, the sustainability, the freedom, and the abundance will come!
This is PURPOSE. This is ALIGNMENT. This is fulfilling your LIFE’S MISSION.
These are super important things to know because they lay the foundation for your brand and business. The clarity you get from this process will help you create products + services that align with what your ideal clients want and truly need, plus create clear messaging + powerful visuals that attract your ideal clients and help them understand that you have the solution to whatever they may be looking for help with!
This can ultimately mean more conversions, more transformations, and more success for all!
If you’re interested in learning more + getting started, please fill out my Brand Strategy Inquiry Form and we’ll go from there!