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The Anatomy of an Effective Mobile Content Marketing Strategy for 2022

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As the years go by, mobile devices’ role in the evolution of content marketing grows bigger and bigger. Nowadays, everybody prefers using smartphones and tablets to log online instead of laptops or desktops.

As a blogger, you want to leverage your audience’s mobile usage and incorporate it into your content marketing strategy. The better you serve your website to your audience, the greater your site’s traffic and conversions will be.

So, in this post, we’ll look into ideas on how you can make finding your brand and browsing your website online much more convenient for people for this year and years to come.

#1 – A Fast-Loading and Efficient Website

You should know by now that people will leave a website if it is slow and takes time to load completely. Even if you have the best content about the topic out there, people will refuse to check it out unless you improve your site’s speed.

The fact that Google went with mobile-first indexing means you can’t deny that mobile devices are taking precedence over other devices. For instance, if your site loads fine on desktop but performs terribly on its mobile version, expect Google to not rank on organic search.

And to help you understand how fast and efficient your website loads, you must analyze it using Google PageSpeed Insights. Using the Core Web Vitals, it will break down your site’s speed performance.

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The tool shows things you can improve on in the Opportunities and Diagnostics section after analyzing your website or URL with it.

Normally, you’ll need help from a developer to resolve most of the issues it finds on your site. But tools like WP Rocket and other premium caching plugins can fix problems such as minifying CSS and JavaScripts, properly sizing images, and others.

#2 – Even Faster-Loading Articles

In line with making your site load faster, you can make your posts load instantaneously from Google search or Facebook. In fact, the minimalist approach and simplicity in how you present your content are in line with the many changes in the digital landscape. And it is in your best interest to keep abreast of them.

Accelerated mobile pages (AMP) is a framework used for Google that focuses on providing users with a seamless experience accessing your website pages.

That means there’s almost zero loading time when users click on your page from Google. The content immediately loads by stripping away non-content elements from the page.

Instant Articles is Facebook’s answer to AMP. After sharing your post using any of the best social media scheduling tools available, visitors will get to see the stripped-down version of the page after clicking on it from their feed. It only displays the content you need to see to ensure that the page loads blazing-fast.

Using AMP and Instant Articles is optional, so don’t feel obligated at all to use them, especially if your site has excellent Core Web Vital scores. But if not, maybe creating both versions for your pages ought to help, whether you’re a B2C or B2B marketer. Indeed, speed is essential when you want to improve your organic search rankings to attract website visitors.

#3 – Optimized for Voice Search

Instead of typing in their search queries on their phones, people are just speaking it out. While it may feel awkward at first, it’s hands-free and faster to do.

Eventually, voice search will become the norm in the mobile industry, and you need to take advantage of what it can offer for your blog to help increase its online visibility.

The key to optimizing voice search is to provide a clear and short answer for the query. You can expand on what you mean by your answer in the succeeding paragraphs, but the answer should be evident from the very beginning.

This means producing (or contracting for) well-written content that converts. It should consider the intent behind the query and why users are searching for it in the first place. This way, it will be much easier for you or your writer to draft its content.

Next, it’s not enough that you wrote everything the readers need to know about the topic. You must also help search engines understand your content by creating Schema markups for each. Using Google’s Structured Data Markup Helper allows you to define your content so search spiders can crawl and index your pages much easier.

Doing so increases the chances of the content appearing on voice search given the additional information provided by the Schema markups.

#4 – Build Relationships with Email Marketing

A lot of good has been said about email marketing as an effective way to build relationships for everyone from independent musicians to international mega-corporations. It would be foolish if you haven’t built an email list and engaged with them regularly to promote your content and drive more revenue to your blog.

The beauty of email marketing is people have access to the inbox from their mobile devices. So, if they receive an email from sites or blogs they subscribed to, they are most likely to open and engage with the message compared to publishing an article unannounced to your audience.

Email marketing works best if you use it as a promotional channel for your website content. For every new post published on your site, you send out a custom email for each to let people know you have a new post they can read.

Over time, you can analyze how your emails have performed based on the percentage of clicks your email and the link inside received.

baremetrics - mobile content marketing strategy

With a tool like Baremetrics, you can even assign a dollar value to your subscribers and see if your list is making or losing your money.

Using this data, you can make the necessary changes to improve the rate and drive more engagement with your subscribers, if not traffic to your site.

#5 – Connect Directly with Your Audience through SMS Marketing

SMS marketing is an arguably much better way to reach your audience directly than email marketing. Like emails, you send out text messages to your subscribers or those who gave you their numbers.

What makes it more effective than email marketing is how you can directly send your message straight to their mobile number. Recipients don’t need an app to receive the message, making it impossible for them to ignore what you sent them.

From here, you can review the performance of your SMS campaigns based on how your leads respond to your messages. For instance, low engagement and high opt-out rates to your list mean that you’re doing something wrong with your text messages, and you must fix them immediately.

E-commerce businesses do best by putting their customers first in all their efforts, and SMS marketing can be used to send out promos and discounts as a way of prioritizing their customers. Bloggers are mostly better off using email as a channel for directly communicating with their audience, at least for now. But SMS marketing remains an unexplored channel in this space—you may never know the innovations that could occur soon with SMS and blogging.

#6 – Drive More Landing Page Traffic with QR Codes

This marketing tactic was released years ago and received a lukewarm reception. However, QR codes are slowly but surely getting back the steam from their initial run through the years.

The advantage of QR codes is you don’t require users to type in the URL of the page you want them to visit. Let them scan the code to automatically direct them to the exact page, which takes faster to do too.

Many tools allow you to create a QR code that redirects to your money pages. The most important thing is where you should include the code in your marketing materials.

Aside from print ads, you can incorporate them into your social media pictures. Using a free online graphic editor, you can design an attractive graphic for the cover pages of your Facebook and Twitter accounts, among others, and include the QR code within it. You can even create social media campaigns for some of your codes and publish them at the right time.

#7 – Deliver Your Content via a Mobile App

Creating a mobile version of your website is a current trend in an ever-evolving mobile landscape that includes conversational marketing, personalization, and influencers.

An app makes it incredibly easier for site owners to serve their audience. Your visitors no longer have to type in your URL from their mobile browsers. Just a click on the app, and they can access all your features with a few clicks.

An app’s complexity depends on the site’s niche. For e-commerce sites, having an app that lets users buy and keep track of their purchases is the norm.

On the other hand, bloggers don’t need a mobile app, especially if you’re just publishing content to your readers.

appsgeyser

Nonetheless, you can use a tool like AppsGeyser to create an app version of your site in minutes without any coding experience. You can then submit the app for download on Google Play and the AppStore once you’re done.

Related:

Mobile-friendly Websites For Dummies (Guide)

Your Guide to Mobile-First Indexing for Businesses



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