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Step-by-Step Plan to Create a Content Marketing Strategy

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Content Marketing Strategy Template

I am going to walk you through how to create an effective content marketing strategy in this template.

#1 – Foundation

Before you create your own content marketing strategy you need to start with some basic information about your content:

  • Who are you creating content for? (get specific)

  • What problem will you solve with your content?

  • How have you solved this problem?

  • How can you share your personal experience and knowledge?

  • What is the goal of your content?

#2 – Type of Content

Decide on the type of content you will create. 

  • Blog post

  • Video

  • Podcast

  • Livestream

What will be your main form of content? This is your starting point and will be the source of all the other content you share. If you are unsure, think about how your target audience likes to consume content. Or, consider what is the easiest form for you to create.

If you absolutely hate doing video content, then do not choose that as your main source. You will end up procrastinating because it will feel like a hard task to complete. 

Related: 3 Steps to Create Consistent Content

#3 – Content Outlets

Most people make the mistake of trying to show up everywhere online. This leads to burning out. 

Put a strategy in place for where you are going to show up and how often. 

  • Which platforms will you use to promote your content?

  • How often will you post on each platform?

  • How often will you email your list?

Consider tracking the progress you make with your content on the platforms you choose so that you can see how effective they are to the growth of your business.

What metrics can you track?

Related: 4 Content Creation Mistakes to Avoid

#4 – Create a Weekly Content Calendar

Once you know where you are showing up you want to take the time to create a weekly content calendar. I like to have an aerial view of the content I am posting for the month, but I like to take it a step further and have a detailed view of it for my upcoming week. 

This guides me each day to see what content I need to share and when.

For example:

Monday – Blog post, Insta story: share 3 tips from the post, Pin new post

Tuesday – Email blog post to list with a link to read full article

Wednesday – Instagram feed: new blog post, Insta story: poll ask who has read the post

Thursday – Fresh pin images for the blog post

Friday – Insta story: mini-training recapping new blog post

#5 – Repurposing

This is one of the MOST important parts of the content marketing strategy. I showed you a little bit of it in the previous example, but repurposing is when you reuse pieces of content you have already created.

So in the example above, you’re not creating new content every day that week. You are using the 1 new piece of content you created and repurposing it to promote it all week. 

It helps you save a ton of time and will lengthen the lifespan of your content. 

There are so many different ways that you can repurpose your content but what you need to do to get started is to MAKE IT YOUR OWN.

What I like to do is follow a specific workflow for my content. You can read all about creating a blog post template to save time here.

For example, repurposing could look like this:

  1. Post new YouTube video

  2. Transcribe video to create a blog post

  3. Summarize it in the email newsletter

  4. Pull quotes from video to share on Instagram Feed

  5. Share 3 tips from video in Instagram story

You start with one top piece of content and multiply it by repurposing pieces of it on your social platforms. 

Think about how you share content right now. What works well? What doesn’t work well? Start drafting out a repurposing plan to help you save time when you create new content.

Doing this can drastically decrease the amount of new content you need to produce on a monthly basis. 

Read more about: How to Repurpose Content here.

Be sure to download a FREE copy of my Content Roadmap so you can not only get consistent with your content but start growing your audience!





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